Beyonce launching new clothing line with Topshop

http://lostculture.co/fashion/beyonce-launching-new-clothing-line-topshop/ 

Have you heard? Beyonce is launching a new active label with Topshop. The line will include clothing, footwear and accessories in the categories of dance, fitness and sports. But this isn’t your regular one-off celebrity collaboration, it seems like Beyonce is in this for the long run, with a 50-50% partnership. Speculation say the brand will be called ‘Parkwood Topshop Athletic‘ yet to hear full confirmation.

Beyonce (Bae) is the most hard working and one of the most talented people out there. She’s someone who spends many hours of her life dancing, rehearsing and training. Overall there has been a rise in fashion inspired fitness developments so there is defiantly a gap in the market for sports and active wear at Topshop. Beyonce, who said she has always loved Topshop, is full of energy and enthusiasm and we wouldn’t mind channelling a bit of Sasha fierce ourselves. “A fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”

Philip Green owner of Arcadia, which operates Topshop along with Dorothy Perkins, Selfridges and Wallis chains will be working very closely with Mrs Knowles, brainstorming the athletic sweat-wear line.

Other high profile celebrity collections on the market have always done so well, take Kendall + Kylie for example who have just recently unveiled their second collaboration with Topshop. But this isn’t one of those one-off opportunities on a first come first serve basis. It will be more so under the category of separate brands sold atTopshop such as Tee and Cake, TFCN London and Band Of Gypsies etc.

Seems like celebrities are showering themselves all over Topshop with Gigi Hadid the current face of Topshop who she replaced Cara Delevingne earlier this year and other collaborations such as Kate Moss’s.

This isn’t the first time Beyonce has had a fashion line: House of Dereon and a junior line Dereon back in 2004. However we all must agree we are psyched to see the joining of forces between the one-and-only Beyonce andTopshop which will be available next spring 2016.