Calvin Klein’s new ad for their spring 2016 underwear campaign has arrived – new #mycalvins, with an allstar line up and Justin Bieber and Kendall Jenner are the main attractions. The duo strips down as they return to Calvin Klein for the photo series. Shot by Tyrone Lebon, ab-baring Kendall reveals all in a black sports bra, as for Bieber– released Jan 26 the singer broke the news of the ads over social media on his personal twitter page and Instagram with the words ‘I flaunt in #mycalvins. Introducing the @calvinKleinspring 2016 campaign, shirtless, mimicking a statue of a naked woman, as seen in the video for the 2016 collection.
Also starring FKA Twigs, Kendrick Lemar, Fetty Wap, Abbey Lee, Sung Jin, Saskia De Brauw, Adwoa Aboah, Joey Bada$$, Klara Kristin and Princess Nokia. At the centre of the campaign is the line ‘I __ in #mycalvins’ with separate artists filling in the blanks with such words as Kendall dreams in her Calvins.And others excel, am free, gaze, pledge, breakthrough in #mycalvins and so on. The brand has showcased so many talented faces (bodies) over the years, why not add a few more
Calvin Klein CMO Melissa Goldie said: “The campaign is represented of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation. The movement and the moments of life are what creates its sensuality and sexiness”.
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