Pharrell Williams is now the co-owner of premium denim brand G-star RAW. The musician and producer took to Instagram himself to announce the new ownership- “On top of my business. As of today, proud to be a co-owner of G-Star RAW”, the 1989 Amsterdam and Los Angeles based brand
Pharrell is no stranger to fashion, not only has he had experience working with denim brands but also being the co-founder of Billionaire Boys Club “G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future”.

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