Beyoncé x Topshop have released a full detailed lookbook for their collaborative collection which arrived this week. Just in time for the launch of her brand new ‘Ivy Park’ line, featuring athleisure pieces you can rock during spring/summer 2016. It was announced that the line is now available by Beyonce herself, who did so over the clothing line’s official account on Instagram @weareivypark, #IVYPARK. Speaking ofInstagram, in case you haven’t heard, the brand is now the most popular brand on Instagram. The CEO of the company explained:
“WE’VE NEVER SEEN THIS BEFORE AND IT’S A UNIQUE MOMENT IN TIME. WE HAVEN’T SEEN THIS KIND OF ENGAGEMENT IN THE PAST FROM ANY OTHER BRAND.”
Beyonce, in partnership with Sir Philip Green, are 50-50 joined co-owners of the label. Also on board is Topshop’s chairman, as the collection has become available in Topshop stores and online. The singer’s fitness wear was so popular at the moment of release that the Topshop website was dealing with technical difficulties during the launch due to high demand.
The 228-piece collection are a range of yoga pants, tank tops, joggers, bodysuits, hoodies, sports bras, logo sweatshirts, a variety of leggings giving the illusion of a second skin and more.
Queen Bey’s collection is selling out fast. Get yours now.
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