Willow Smith in first campaign for Chanel eyewear

Willow Smith first ad has arrived in the first campaign for Chanel since being named the brand ambassador in March earlier in the year as seen (here). Daughter of Will and Jada Pinkett Smith Willow appears in eyewear for fall/ winter 2016 campaign making even oversized glasses look cool and rocker chic. Images were photographed by the man himself Karl Lagerfeld in black and white

“I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world” says Willow

The 15 year old joined alongside fellow offspring Lily-Rose Depp, Kristen Stewart and Cara Delevingne. Willow’s edgy make up and style brings a fresh touch to the French brand as seen in the first glimpse video ad

“A multifaceted artist, writer-composer-singer, and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of Chanel muses.”