Caitlyn Jenner is fronting the launch of H&M “For Every Victory” campaign. The collection is a new sports line just in time for Paralympic games in Rio de Janeiro, and who better then former Olympic champion of 1976.
“Sport was always this wonderful diversion, from myself. And about who I was.” says Caitlyn.
Revealed in early March for her individuality due to recent transgender change, Caitlyn unveils all aspects in a video including a personal interview. The collection is affordable and will include graphic leggings to sports bras and jackets.
“For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief,”
Collection available on tomorrow (July 21st).
No comments:
Post a Comment